Besides the outlet's Soccerfest launch, The Star's 2010 World Cup special edition free pullout (June12 -July 12) was launched by Star Publications (M) Bhd group chief editor Datuk Seri Wong Chun Wai during the exclusive viewing party at SOULed OUT. Representatives from the South African High Commission & Mexican Embassy graced the opening ceremony & the first match.
African dance troupes entertained guests with a rhythmic & energetic dance complete with 'spears' & fire blowing. Other activities for the night included Face & Hand Painting; diners requested country flags of their choice. African Face painting designs were also painted for the dancers before their performance. Fans who aced their football trivia won some prizes to take home.
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